CLIENT: Bonhams | Cars
PROJECT SCOPE: Illustration, Event Graphics, Marketing Materials
PROJECT DURATION: 1 month
TOOLS USED: Illustrator, Photoshop
EVENT LOCATION: Westin Kierland Resort (Scottsdale, AZ)
AGENCY: Cobalt
CREATIVE DIRECTOR: Alison Bloom
PROJECT GOAL
To create compelling graphics for Bonhams's vehicle auctions, starting with the Scottsdale Auction in 2023. These illustrations were intended for use in the auction catalog, event architectural graphics, and web marketing materials.
The project demanded a keen eye for detail to capture the essence of these prestigious vehicles in vector graphics, while creating visuals that could be adapted for both print and digital formats.
The goal was to create visuals that not only showcased the vehicles, the sunny Arizona landscape, but also enhanced the event-going experience.
